Contents / İçindekiler

Social Media and Hybrid Organizations: Which Culture?                                       1

Gaia MORETTI

Technology Audiovisual and Contamination                                                                       25

Gianni AURELI

Criticizing Brands by Using Their Own Advertisements in the Social Media:

Consumer Adapted Advertisements as a New Form of Consumer Response                       47

Çiğdem BAŞFIRINCI Gülcan ŞENER

Pakistani Youth and Use of New Media                                                                                77

Lubna ZAHEER

Reading New Media Representations Through Dramaturgical Model:

The Answer to the Question "Which Me?" in the Context of Exteriorization

of Multiple Selves through Instagram                                                                                   95

Burcu Kaya ERDEM Rabia Zamur TUNCER

Gender Equality and Communicative Power of Individuals on Twitter: A Research

on Twitter Communication During 2014 Presidential Election in Turkey               125

Kamil DEMIRHAN

Did the Digital Music Platforms Killed Radio's Music Box Function? A Study

on Music Platform Preferences of Students from the Faculty of Communication   

Mihalis KUYUCU

Diffusion of Slow Media Innovation                                                                         179

Şule Yüksel ÖZMEN Onur OĞUR

The Function of Marketing Communication in Malawi Tourism                             197

Maryam CHILUMPHA

Gamification Applications in Hospitality and Travel Industry: Presenting

Current Situation and Offering a Unified Model Using New Media                                    221

Yaşar GÜLTEKİN Zuhal ÇİLİNGİR ÜK

Design Features of Online Marketplaces: A Critical Appraisal                                           245

Merve TÜRKMEN BARUTÇU

Social Media Use in Organizations: A Cross-Country Analysis                                          263

Naciye Güliz UĞUR

Online Media Relations as a Strategy of Public Relations: A Research on Online

Press Rooms of the Most Liked Turkish Companies                                                275

Gaye Aslı SANCAR

New Media's Digital Bell-Jar Impact: A Review on Generation Z                           297

Ayşe Aslı SEZGIN

Social Media and its Importance in Modern Era                                                       319

Md Mahady HASAN