Digital Management
  • 3 İŞ GÜNÜ
    İÇİNDE KARGODA
  • Basım Yılı
  • Sayfa Sayısı
    436
  • Kağıt Türü
    1. Hm. Kağıt
  • Ebat
    16,5 x 24
  • Dil
    İngilizce
  • Cilt Durumu
    Karton Kapak
  • ISBN-13
    9786253643188
This study examines how digital transformation is integrated into business strategies within a clear and measurable framework. It highlights the relationships between big data analytics, AI-driven decision-making processes, the digitization of the customer experience, and operational efficiency. Each chapter provides systematic steps for developing digital solutions aligned with organizational goals: digital strategy design, change management processes, the implementation of digital management processes, and issues related to adapting to these processes are addressed. It provides the methodological framework that management teams need to strengthen their digital capabilities. This book will serve as a reliable reference for decision-makers to sustain their competitive positions and carry out more effective and efficient management activities.
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